In September 2019, Carrefour Armenia celebrated the one-year anniversary of its Rossia Mall store with a grand event. To mark this special occasion and give back to their customers, Carrefour organized an enticing giveaway. Customers with purchases of 20,000 AMD or more had the chance to win various prizes, including the top prize of a seven-day vacation to Kuala Lumpur for two.

To boost awareness of the anniversary and the giveaway, Plan A partnered with Deem Communications, the marketing agency handling Carrefour Armenia’s promotional efforts. Our collaboration resulted in the development of an engaging 2D animation that effectively communicated the details of the campaign and the contest.

The animation was crafted to raise awareness and promote the anniversary event by clearly presenting the campaign’s objectives and participation terms. By leveraging our expertise in animation and promotional communications, Plan A ensured the campaign reached a broad audience, enhancing Carrefour’s visibility and customer engagement.