Before the COVID-19 pandemic, Artsakh was preparing for its 2020 parliamentary elections. The Stepanakert office of the “Union of Informed Citizens” NGO turned to us with a mission: create an awareness campaign focused on civic duties, civil rights, and the importance of fair and anonymous voting.

With Plan A leading the way, our team embarked on a journey that began with thorough market analysis and strategic consulting. Our Design, Production, Marketing, and Communications teams collaborated to ensure that every detail was meticulously planned and executed. We didn’t just place ads – we crafted and built custom banners from the ground up, tailored to engage and resonate with the local community.

The results were impactful: billboards spread across Artsakh, from towering pillars to poster-sized ads on buildings, each crafted to highlight the message of fair elections. Public stops in Stepanakert and Shushi became key focal points, transforming everyday commutes into opportunities for civic engagement and awareness.