In December 2020, Deem Communications, tasked with overseeing the European Union’s communications in Armenia, sought a compelling way to explain the EU’s role in supporting Armenia during the COVID-19 crisis. Plan A stepped in to create a series of animated videos that brought the complex details of international aid to life.

Our animations depicted how countries such as Italy, Lithuania, France, and Germany contributed to Armenia’s pandemic response. The videos highlighted the assistance given to local medical institutions and detailed the collaborative efforts with global organizations like UNICEF and the World Health Organization.

By translating complex aid procedures into engaging visuals, Plan A helped enhance public awareness and emphasize the importance of international solidarity in fighting the pandemic.